How to design a dating app, following the best practices the online daters are already used to but still making your future solution outstanding? In this article, we are going to discuss the main dating app design tips, trends, and best practices to help you grab winning ideas and get inspired.
Dating App Design Trends
Dating applications are trendy by themselves – in the background of the recent pandemic and in response to the never-ending busyness of modern people, they are easy solutions to satisfy the need for love, support, and friendship. That’s why we have already discussed how to build an online dating website from scratch , so now let’s take a closer look at the design for a dating application since this is one of the pillars that makes the most popular online dating apps so demanding.
1. Mobile Experience First
There are more than 40 million online dating app users, and half of them are using their favorite applications from a mobile device. The share of mobile users shows a stable growth during the recent three years (with a sudden peak in 2020) – there are 24,5 of them in 2021, while their number is projected to reach 25,7 by 2023.
So, if you are going to design a dating app , make sure to prioritize the mobile experience. This trend will only become stronger in response to modern people’s busyness and the dating apps UI design which becomes more advanced and convenient year after year.
2. Intuitive UX Writing
Despite all the benefits online dating applications come with, the users still have some concerns , especially those who are using these solutions for the first time. However, creating a friendly dating app UX and UI can be an option to make users feel more secure and engaged. Professional UI writing along with an engaging and friendly tone is a good tactic to help users relax, seamlessly onboard, and let the dating process start.
For example, Badoo is a perfect example of how UI writing can simplify the process of online dating. They have pretty friendly and creative captures, plus the application suggests sending an auto message to your match, in case you hesitate to write it on your own.
Gamification is one more winning idea to design a dating app . What’s more, the list of the gamification features you can develop for your app is almost unlimited. For example, the option to send an automated message and begin a conversation is one of the simplest tricks, which, nevertheless, can break the ice.
Most dating applications also come with the features to play a game to know each other better, find additional common interests or meet somebody randomly. For 13% of singles, having gamification features inside the app is essential for getting started and proceeding with it.
4. Bright and Inspiring Colors
How to create a dating app design ? Choosing the right colors is essential, in addition to the dating app interface trends. When choosing the right colors for your future dating app, keep in mind that online dating is always about emotions and new experiences, regardless of the purpose your target audience pursues. What’s more, the first impression the users get is always visual so the colors of your design along with other dating app design ideas you would like to implement should instantly help the users tune into the right mood. For example:
- Bumble – Yellow. This color means positivity and friendliness. And its choice wasn’t random – Bumble has dedicated platforms for making friends and expanding a professional network.